About:

I am an Assistant Professor of Marketing at the University of Utah. Previously I was an Assistant Professor of Marketing, at University of Kansas. I have a Ph.D. in Marketing from the University of South Carolina and, an MBA (Marketing and Finance) and BS (Math) from India. My current research interests are in Natural Language Processing, Judgment & Decision-making and Psychology of Financial Decision-making.

My research has appeared in numerous leading journals of marketing, and psychology such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Academy of Marketing Science, Organizational Behavior and Human Decision Processes, Psychological Science, Journal of Personality and Social Psychology, American Psychologist etc. My work has been featured in a variety of media outlets such as MSNBC, TIME, The New York Times, Chicago Tribune etc.

I have taught at all levels of business school (undergraduate, MBA and Ph.D.). The classes I have taught over the years are:

Text Analytics, Marketing Research, Marketing Management, Pricing, Judgment & Decision-making